About Us 

Founded in 2017, Purity Natural Beauty is a natural, ethical, eco-friendly, and sustainable skincare and beauty brand. 

  • Our products are manufactured in the UK in a GMP certified lab in the heart of Cambridgeshire. All our products meet EU cosmetic regulations and carry the relevant testing and safety documentation.

  • Our products are vegan friendly and cruelty-free - Purity is opposed to all forms of animal testing and ensure no animal testing of our products and only work with suppliers that share our values and have policies and controls in place. 

  • Our products are plastic-free and packaged in glass and aluminum jars. 

  • Our plantable outer packaging is embedded with wildflower seeds, that grow into flowers and plants to help bees, insects and encourage our eco-system. Read more about our plantable packaging at https://www.puritynaturalbeauty.co.uk/plantablepackaging

  • Our products are formulated using high-quality natural ingredients, from reputation UK suppliers, and are always free of parabens, sulphates, plastic microbeads, animal-derived ingredients, palm oil, mineral oils, fillers and petrochemicals

From a very young age, I have always been fascinated by the power of technology, particularly it's ability to influence our thoughts, feelings and behaviour. After discovering the plastic microbead in 2016, which was the inspiration behind creating Purity, I decided to channel my passion  and utilise the power of technology to transform the beauty world into a purer, healthier and more loving place. 


My Mission

My mission is to create a healthier connections between humans and nature, raise awareness of current environmental issues, and it’ s impact upon us, encouraging and offering consumers eco-friendly and sustainable cosmetic choices, to ultimately clean up the cosmetic world, preserving the planet and our human health. 


If you would like to chat, or you're interested in working together please get in touch with me via email: chloeprior@puritynaturalbeauty.co.uk

Product Ingredients

Our products represent the perfect synergy of natural plant and food resources (nature’s pharmacy) along with the latest in cosmetic technology to produce natural but effective products.


60% of what touches your skin, enters your blood stream. We therefore believe the purer our ingredients the better. 


Our products contain:

  • Quality Natural Ingredients

  • No Parabens or Sulphates

  • No unnecessary chemicals

  • No fillers or petrochemicals

  • No plastic microbeads

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© 2020 Purity Beauty Ltd