Anti Microbead Policy



What are Microbeads?

Plastics microbeads are really small particles usually smaller than two millimeters which can be found in personal care products. The composition of microbeads can vary and often include polyethylene (PE) or polypropylene (PP), polyethylene terephthalate (PET), polymethlyl methacrylate (PMMA) or nylon. Bottom line, it’s all plastic! 


What Products Contain Microbeads?

Plastic microbeads are in face soaps, body washes, and even toothpaste. They are sometimes included in “age-defying” makeup (yes, filling in wrinkles with plastic dust!), as well as lip gloss and nail polish. 


Why are they harmful?

Most wastewater treatment doesn’t filter out microbeads, and they are discharged into waterways.  As a result, billions of micro-plastic particles are found in bays, gulfs and seas worldwide, as well as inland waterways. 

As a consequence, these microbeads are being consumed by marine life which is eventually moving up the food chain and ending up back in our household, but this time they are on our plates.  


Does microbead pollution impact us? 
Could the plastic you’re washing your face with end up in your sushi? Crazy, but yes. Fish species that humans harvest for food have been known to eat micro-plastic particles at an alarming rate and the toxins absorbed in those plastics transfer to the fish tissue.

Plastic microbeads absorb persistent organic pollutants (long-lasting toxic chemicals like pesticides, flame retardants, motor oil and more) and other industrial chemicals that move up the food chain when the toxic-coated beads are consumed by fish and other marine organisms. A single microbead can be up to a million times more toxic than the water around it!



We have made our Microbead Policy very simple: 

Purity Beauty DO NOT use microbeads in any of their skincare or cosmetic products. 

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