We're on a mission to create a purer planet. 

Natural, eco-friendly and plant based body, hair and skincare, and plantable packaging that turns into flowers, and plants.

Trade enquiries please email: chloeprior@puritynaturalbeauty.co.uk

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How does our packaging work?

Our Plantable Packaging is made from a biodegradable eco-paper that is made with post-consumer materials (so no trees are harmed) and embedded with seeds during production. When the paper is planted in a pot of soil, the seeds grow and the paper composts away. All that is left is flowers, herbs or vegetables, and ABSOLUTELY ZERO WASTE. 



  • Reduces waste;

  • Grow flowers and plants, which is beneficial to the important pollinators such as honeybees.


All of the seeds which used embedded in our packaging are selected in consultation with conservational biologists to ensure that the wildflowers are appropriate for the pollinating (bees).

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