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Your natural skincare routine for Pregnancy 

During pregnancy, your skin undergoes various changes, demanding extra care and nourishment to maintain its health and glow. These changes are influenced by hormonal shifts, increased blood flow, and the stretching of the skin to accommodate your growing baby.


Your skin, with its unique needs during pregnancy, benefits from targeted care that emphasises hydration, protection, and gentle nourishment. Using products rich in vitamins, antioxidants, and natural oils can help keep your skin supple and resilient, reducing the appearance of stretch marks and maintaining its elasticity.


By adopting a specialised skincare routine tailored to the demands of pregnancy, you can support your skin's health, achieving a radiant and smooth complexion that reflects your overall well-being during this remarkable journey.

Your Recommended Routine

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Skincare Ritual for Stretch Marks

AM ☀️

Exfoliate with Purity Coffee Scrub (3 times a week):

Massage Purity Coffee Scrub onto damp skin in circular motions, focusing on areas prone to stretch marks like belly, hips, and thighs. Coffee grounds exfoliate and promote circulation for smoother skin. Use three times a week for best results.


Apply Stretch Mark Lotion:

After exfoliating, apply a generous amount of Purity's Stretchmark lotion enriched with shea butter and vitamin E to hydrate and nourish your skin. Massage gently until absorbed.

PM 🌙

Cleanse Gently

Start your evening routine by cleansing your body with a gentle, moisturising body wash. Choose a product that nourishes and hydrates your skin without stripping its natural oils.


Apply Stretch Mark Cream

After cleansing, apply a generous amount of Purity's Stretchmark Lotion to areas prone to stretch marks, such as your belly, hips, and thighs.


Massage with Hydrating Oil

Next, massage a hydrating oil onto your skin to further enhance moisture retention and promote skin elasticity.

Useful Skincare Tips for Pregnancy

Exfoliate Your Bump

Gently exfoliate using our Coffee Body Scrub your belly before applying stretch mark lotions. This ensures you target fresh skin and enhances the lotion’s effectiveness in preventing stretch marks.


Thighs Deserve Love Too

Remember to give extra attention to your thighs, an area that can be easily forgotten or neglected during pregnancy. Moisturize regularly and gently massage with hydrating oils or creams to prevent dryness and promote skin elasticity in this often-overlooked area.


Avoid Scratching
Resist the urge to scratch itchy skin to prevent damage and irritation. Use Purity's Stretchmark Lotion and other gentle skincare products to alleviate itching where necessary.


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