We only use seeds that are tested and approved for planting in the UK, EU and many other countries worldwide. Our plantable packaging is accredited in the Phytosanitary Certification Program for Seeds (CPCPS), which means that we ensure that the seeds brought into our facility are tested for purity by a CFIA or AOSA (Association of Official Seed Analysts) accredited seed testing laboratory to ensure that it meets the noxious weed requirements.
Although the seeds may not be native to the area, none of the seeds we use are invasive species. The difference being that invasive species have a negative impact on the eco-system when planted, while non-native will have either a neutral or positive impact when planted!

Our packaging is embedded with Wildflower seeds so what flowers you will actually grow will be a surprise.
We use a combination of the following seeds: A blend of Catchfly, Sweet Alyssum, Snapdragon, Bird’s Eye, Black Eyed Susan, and Clarkia.

Purity products are vegan friendly and cruelty-free - Purity is opposed to all forms of animal testing and ensure no animal testing of our products and only work with suppliers that share our values and have policies and controls in place.

Yes, as well as product packaging and our postal packaging is completely plastic free. We use paper bubble wrap, FSC approved cardboard boxes and biodegradable void filler.